We have a team of dedicated experts who work on designing questionnaires using confirm IT/MR interview/Dimensions, utilizing their rich experience of having worked on diverse studies. A close eye is kept on details like phrasing of questions, flow/sequence, and overall linkage with critical decision issues.
Market Research Outsourcing
Why It's Critical For the Success of Your Business
Market Research is the process of gathering data on products and services to determine whether the product or service will satisfy customer's needs. Market research helps us identify market trends, demographics, economic shifts, customer's buying habits, and important information on competition. This information is essential to the success of your business. It will guide you in making strategic business products or services. In short, market research helps you to: communicate effectively, identify and understand opportunities, pinpoint obstacles or problems and benchmark and evaluate your success. We combine deep research expertise, qualitative as well as quantitative methodologies and our own technology to deliver critical knowledge of your market. To accomplish this : GDS has necessary capabilities, experience and resources including trained staff, defined processes, technology and tools to provide Primary Research services using multiple methodologies including CATI, CAWI & CAPI/PAPI.
GDS has a proven track of providing primary research services to its clients within the specified time frame and maintaining the quality standards.
GDS has an in-house team who are experienced in quality data collection.
We excel in in-depth experience in multiple data collection methodologies, including phone, phone-to-web, web, face-to-face and email.
We have unsurpassed experience in data collection using various CATI, CAWI, CAPI platforms and tools.
- Scripting & Debugging of CAWI and CATI projects.
- Multi-lingual and Multi-country surveys including complex reporting.
- Script surveys incorporating research methodologies.
- One stop shop for multiple survey platforms.
- Technologies we use: Sawtooth, Survey Monkey.
- Quality driven metrics to maintain delivery and change control.
- Transition of surveys from one platform to the other.
- Support clients with sample, quota management, emailing & distributing incentives.
- GDS team scripts all low level to complex level surveys every year. Our expertise in Survey Programming & in-depth knowledge of survey platforms will help you see things differently.
Global Data Solution Inc., has acquired expertise in conducting mobile survey by reaching to a larger respondent base.
Write edit scripts to check data inconsistencies, missing data, outliers and logic of the questionnaire. Create Macros for tracking studies to cut time for data cleaning activities.
Edits are written using various tools like SPSS, Quantum, SAS and QPS.
Data cleaning report published and sent to client before proceeding with tabulation.
The data is edited as per the clients study objectives and corrected as per the client's feedback.
We provide quality work in the fastest possible turnaround time.
GDS will ensure that your data is cleaned and does not contain any unwanted codes, errors, inconsistencies and is ready to be analyzed for your business decisions.
Global Data Solutions Inc. supports data collection for CAWI, CAPI, CATI and Mobile surveys. The scripting for these methodologies are handled via various survey platforms. The data quality is of utmost importance for the success of a project and the continuation of the research. We achieve timely and quality data collection by supporting clients with programming and sample or both.
Global Data Solutions Inc. has an outstanding survey programming team to aid programming different projects on various platforms.
Global Data Solutions Inc. is establishing own panel for B2B, B2C and healthcare industries. Also GDS is partnered with a network of partners across the globe who support studies to reach the desired sample. GDS ensures quality data collection with programming techniques and data validation techniques while the survey is in field.
GDS acts as the one stop solution -where the sample is managed for all industries, hard to reach samples, scripting is handled and data is checked. The sample is monitored on a daily for reliable data.
Online Panel Services, In-depth qualitative interviews, f2f interviews, Focus Group discussions.
Support online research with quality data across simple as well as hard to reach sample.s
Conduct quality online research with the help of speciality panels.
Partnered with more than 15 panel providers across the globe.
Cover 50+ topography for all samples.
We cover f2f interviews across India.
A check on the respondents IP address to ensure geographic spread.
Qualified moderators to interview ‘C' level executives, Doctors for in depth qualitative interviews. GDS shares the details of the panellists for all in-depth interviews and on demand of online interviews.
GDS offers the entire spectrum of Data Processing and Analysis services for Market Research firms. These include:
Data Cleaning/ Data Validation
- Removing data redundancy.
- Identifying and fixing data inconsistencies (de-rotation, etc.)
- All skip and logic is checked with respect to the column positions.
- Creation of Data in Single and Multi card format.
- Data Tabulations/ Banner Generation
- Prepare the Data Tables as per the Client Standard and Tab Specification.
- Prepare the Banner as per the Banner Specification.
- Statistical Testing/Weighting of data (Sig testing, T Tests).
- Graphical presentation of Tables.
- Can handle the Tracker Studies.
- Prepare the Tables as per the Weight Matrix shared by client Data Conversion
- We convert Single Card and Multi Card into ASCII.
- We convert of Excel into ASCII.
- We convert data as per the client format.
Data Analysis using advanced statistical analysis techniques is a process of evaluating data thoroughly and restructuring the data in the required format. GDS team applies several techniques to further interpret the data effectively to meet the objective of the study. Sometimes, we integrate the secondary data provided by the client with market research data, drilled by our team and a final report is made available to the client in the desired format Upon request regular updates can be provided regarding the product or any other specifications desirable by the client.
- Statistical Analysis using standard packages like SPSS/SAS...etc
- Cross Tabulation
- Significance Testing.
- Rim Weighting/Sample Balancing.
- Conjoint Analysis
- Regression & Correlation
- Preference Test
- Factor Analysis
- Cluster Analysis
- Brand Penetration Analysis
- Market Share Analysis
We write reports for our clients and furnish detailed information on research findings in form of charts and graphs or any other format requested. Our research teams analyze the data and provide the summary report in PowerPoint. The team has experience in working on the raw data, cleaned data or the tabulated data.
Global Data Solution Inc. frequently conducts telephonic survey with Business and general public including the ‘Hard to Reach' demography. GDS omits survey errors thus producing reliable data .GDS captures quality from the start by advocating Computer Assisted Telephonic Interviewing. This technique eliminates the interviewer error - failing to ask the right questions to the subject. GDS has an experienced team who are accustomed in establishing rapport with persons in the business and public spheres.
Global Data Solution Inc. limitation of telephonic interview has not derailed us from our venture. GDS has always got the apt data from the interviewee while ensuring cost effectiveness and quality. Global Data Solution Inc. follows two methods of personal interview that is the In-Depth interviews and In-Expert interviews.
In-Depth Interview explores the attitude and extremely personal opinions of the individual.
In-Expert Interviews helps in getting the specialist opinion in own area of expertise.
Global Data Solution Inc. has a professional team, who undergo a thorough training from the expert in the field before getting into work.
In the In-Depth interview setting the respondent would be in his natural surroundings and we ensure that the respondent is not influenced by any other factors.
Global Data Solution Inc closely monitors the In-depth interviews. The data collected has to be verified and approved by the team lead.
In Face to Face interview respondent can be at his work place or home. The main advantage of the face to face interview is that we can capture the respondent emotions when we use any stimulus material i.e, may be an image, showing the advertisements etc.
Global Data Solution Inc. has got a team of experienced supervisors and interviewers who work closely with the project manager. The team at GDS has to undergo training session before taking up the project to ensure consistency of procedures.
Focus group discussion is always a task, in uniting likeminded people who are from the same background or work to discuss a specific topic of interest. This group is always coordinated by group facilitator who introduces the topic and makes the discussion lively and encourages participation.
FGD is perfect for bringing out is different perspectives of the group, for instance their outlook on the topic or the insights they provide. This technique provides non-statistical report.
Global Data Solution Inc. identifies the key objectives of the meeting and plans how to record the session. GDS identifies the participants and invites them to discussion.
The syntax of the questions avoids misinterpretation and the interviewer's demeanor ascertains neutrality.
Quantify data without losing importance of open response.
Understand the emotions in the data and bucket them into relevant code-frames.
Creating and populating PowerPoint charts & graphs.
Client specific standards are followed as defined.
Manual method to create charts and code open ends.
We can code within all major file formats generated by data collection software, and work with multiple forms of specialist coding software, such as Ascribe.
Define various taxonomy for open ends according basis client requirement.
Create client specific chart libraries with their standards and best practices.
Our coding team delivers accurate results guaranteed to reflect the voice of the customer.
GDS helps you achieve cost, quality and time efficiencies by providing our quality open ended coding & charting solutions to MR & MR consulting companies globally.
Mystery shopping gives the vital knowledge for companies to gain unbiased information about their products and services.
For mystery shopping to be successful, the service provider needs to stick to instructions, follow ethics and guidelines and be detached from all influences that might create biased survey.
Mystery Shopping with GDS opens up a world experience for our clients in understanding their brand influence, customers and in-store scenario etc...
Our Panel helps to increase the overall survey completion rate, panelist retention rate, and the quality of market research data.
Designing and programming of demographic surveys as per panel requirements. Linking of Panel survey to the portal.
Our panels are regularly cleaned in order to reach engaged and responsive survey participants.
Uploading of external database to the panel database.
Let people join the panel online using the double opt-in feature.
To recruit new respondent, we create a registration page for panel membership to collect standard registration details as well as tailored registration questions asking anything you like.
Sampling and profiling.
Monitoring the sample activeness, external data uploading, recruiting through emails etc.
Profiling of samples per quota specification.
Publish health report of panel.
GDS generates in abundance high quality research reports for a number of industries such as:
- IT & Telecom Sector;
- Automotive Sector;
- Pharmaceuticals & Healthcare Sector;
- Power Sector; and
- Retail and Consumer Goodss
The reports draw in-depth primary and secondary research, proprietary in-house data and meticulous analysis by our analysts and experts. Data and analysis at the company, country and industry level provides details of competitors, valuations, trends, and forecasts. In addition, comprehensive data from consumer and end-user surveys provides an important analytical tool that helps guide the decision-making of policymakers, companies and investors.
One of the many ways GDS stands out from other companies is by offering Project Management that is scalable to your needs. This unique department manages and coordinates as little or as much support as you require. Our experienced team offers global coverage and exceptional knowledge in all methodologies.
As an extension of your organization you will be assigned your own dedicated team utilizing our decades of experience in all methods and aspects of data collection and supplier management. Your team is assigned by project which allows you to focus on what you do best in managing your own clients and their needs.
This team will:
- Manage any methodology or combination of methodologies anywhere in the world.
- Provide one point of contact for all your study needs.
- Coordinate pricing of all study components.
- Schedule and confirm your project.
- Create RFQ's.
- Identify field services and other suppliers.
- Coordinate study materials.
- Schedule development and management.
- Manage all field site's
- Manage data processing.
- Troubleshooting field issues.
- Provide project updates and maintain regular client communication throughout the study.
- Provide back end deliverables such as cross tabulations as well as ASCII, Excel or SPSS formats.
- GDS has right contacts and understands all the methodologies in market research that is crucial for effective and desirable results. We understand that every client has unique requirements and hence our teams have spent countless hours evaluating our partners and their capabilities and needs. In order to manage your research projects accurately and efficiently GDS is the solution.
- Training, Design & Development in Market Research(MR)Firms
- Survey Program in SNAP, VOVOCI, Confirm it and SAS
- Handling complete projects in MR life cycle
- Data Processing in Quantum, SPSS and SAS
- Online Market Research Data collection
- Advanced Statistical Analysis in SPSS and SAS
- Market Research Support Services
Market Research Intelligence
As a custom global market research company, GDS offers a variety of research solutions and methodologies
- Attitude, Opinion, Perception, Usage & Buyer Behavior Research
- Best Practices Research
- Brand Equity Research
- Brand Positioning Research
- Concept Testing Research
- Customer Experience Research
- Entertainment & Media Market Research
- Event Market Research
- Generational Market Research
- IT Market Research
- Loyalty Market Research
- Market Segmentation Market Research
- Mobile Market Research
- Medical Market Research
- Name Development Market Research
- New Product Development Market Research
- Packaging Market Research
- Pricing Market Research
- Satisfaction Market Research
- Sensory Testing
- Usability Testing
Health Care Research
GDS' Medical Research service has over 3 years of international experience in managing biomedical, observational and epidemiological studies. The Medical Research CRO activities are integrated in GDS's healthcare offering to cover entire Product Life Cycle.
Its' Longitudinal Patient Databases (LPD) and Patient Database Survey (PDS) provide both, patient profiles and clinical data and its software INES@ (E-CRF) is dedicated to online studies. GDS is equipped to respond to researchers', government's, universities' and pharmaceutical companies' medical research questions.
Global Consumer Voice
Global Data Solutions Inc ("GDS")'s Global Consumer Voice ("GCV") is an Online Market Research Community Panel where the members and the clients are rewarded!
Sign Up for FREE with GDS's Global Consumer Voice to become a member of our panel, participate in the surveys and get rewards. Your participation in surveys is very crucial in organization(s) decision making process in developing products and services which you use every day. The identity and confidentiality of our panel participants is highly secured with 256-bit SSL encryption. GDS offer rewards for participation in a survey or series of surveys at your convenient time. You can cancel your membership at any time. GDS' Global Consumer Voice (GCV) is an independent online panel, offering a great import for our esteemed clients. Our online data collection involving a high quality panel helps our clients in decision making. Consumer activism is not just about buying and selling; it also involves issues like environment, economy, quality and research requirements. GCV is part of global campaign of increasing the competition among CPG Manufacturers and which in return results in contributing economic products in global market.
We rush to our clients' pre-requisites and process their projects delivering highest standards. We keep our clients connected to the customers by providing highest quality market research services. With a large consumer sample available we provide the accurate and reliable results for your survey. Based on your consumer market, we have different panels available that reaches you to consumers that are difficult to reach.
Our Global Consumer Voice ("GCV") has a unique specialty & scientific panels that provide much needed opinion anywhere around the globe. GCV provides online panels available to researchers, which are high profiled, most broadly employed, most commonly refreshed. With access to heavily profiled consumer and B2B, B2C and B2E markets & it's no surprise that thousands of Market Research firms looking towards GCV as their global research partner.
We help our panel community individuals to express, collect, share and compare quantitative and qualitative opinions.
Market Research Training
A Career program designed by Global Data Solutions Inc-
Global Data Solutions Inc. (GDS) is offering Practical and Technical Oriented Training in Market Research Division for the new aspirants. Anyone - Students who completed MS in areas of Information technology, Marketing, Analytics or Communication or home makers who are looking for job- who is interested in market research career or wants to enhance market research skills can acquire training from us.
Market research is an 8 billion industry with a great scope for growth and job opportunities. According to the United States Bureau of Labor and Statistics, employment opportunities are expected to grow faster than average for all market research positions through 2014. The major inducements for job growth are retiring workers, job shifts towards computers and quantitative methods, a growing economy and the need for companies to operate in an increasingly competitive global marketplace.
Market research jobs can be divided into three types- technical, non-technical and analytical.
*The graphic below shows the traditional career path within the industry
Salary and job opportunities in Market Research
Listed are the marketing research jobs, their descriptions and the typical salary range:
Typical Salary Range*
$30,000 to $50,000
$40,000 to $60,000
$50,000 to $80,000
$50,000 to $70,000
$60,000 to $90,000
$90,000 to $110,000
$50,000 to $70,000
$70,000 to $100,000
* Excludes bonuses, commissions or other non-salary compensation
The above data is taken from a third party website www.marketresearchcareers.com, actual figures may vary.
Industry Trends of Marketing Research
In the recent past the market Research industry is growing at an alarming rate. The Companies that consider “Customer as God” and Employees as back bone” are trying to incorporate Market research in crucial decision making processes, implying the vital role of Market research. In fact, market research is in fierce competition with the IT industry in the field of growth and opportunities.
Different trainings offered by GDS:
GDS offers survey programming training in various tools which are used to program the paper questionnaires, electronically to collect the data over WEB, CATI, CAWI and CAPI..etc.Who is eligible?
Any enthusiastic individual who has an associate's degree, is a tech savvy and possess a decent communication and written skills is eligible. This will be classroom style training for about 2 weeks. First two days will be some introduction to the studies in market research. There after the training will be hands on with real-time projects for the students to gain professional experience. GDS is associated with some of the top market research companies and it will assist the trainees gain internship opportunities. This would act as a backdoor entry for the students to further enhance market research skills.
Cost of the course: $599 USD:-
Location of the course: - Bloomington, Illinois and Columbus Ohio.
Data Processing and tabulation programming
This course is slightly technical and the aspirants from MS computers/Bachelors in IT can learn it with ease. Data processing and Tabulations programmers are the core of MR industry, engaging in data analysis and reporting. There is an acute shortage of these professionals.
First two days will be some introduction to the studies in market research. There after the training will be hands on with real-time projects for the students to gain professional experience.
GDS is associated with some of the top market research companies and it will assist the trainees gain internship opportunities. This would act as a backdoor entry for the students to further enhance market research skills.
Cost of the course: $599 USD:-
Location of the course: - Bloomington, Illinois and Columbus Ohio.
Market Research Analyst
This is not a technical job but requires good mathematical, logical and analytical skills. Candidates with these skills are most eligible.
This is a 2 weeks classroom style training with real-time projects to gain experience.
Market Research Project coordinator
This position requires an excellent written, communication and customer service skills while working with the client. This is a 2 days' classroom and 3 days' online web based training. The aspirants get to know aspects of market research life cycle and get acquainted with work requirements/ duties.
Cost of the course: $599 USD:-
Location of the course: - Bloomington, Illinois and Columbus Ohio.
TIPS:-All these trainings will serve as an excellent back-door route to acquiring the work experience you'll need to start and succeed a market research career.
For more information or training details contact GDS at MR Sales