Objective / Business Problem
To continuously track key baseline metrics on a periodic basis with real-time visibility, enabling immediate feedback and timely interventions, particularly for campaign activities and dynamic environments.
Approach / Methodology:
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Developed a chatbot-based monitoring module featuring a conversational user interface (UI) designed to enhance engagement, especially among youth demographics.
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The chatbot supports both self-completion and administered survey modes, increasing flexibility and data collection efficiency.
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Leveraged the chatbot’s conversational format to provide an interactive, user-friendly experience that facilitates higher response rates and quality data capture.
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Enabled deployment across social media platforms and mobile applications, making it accessible in both public and private settings.
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Sampling strategy encompasses 20 constituencies and all their wards, allowing comprehensive coverage without restricting sample sizes.
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Data collection and analysis are performed on a monthly basis, supporting near real-time tracking of key indicators.
Outcomes and Impact:
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Provided a real-time feedback mechanism for campaigns and interventions, allowing prompt corrective action and strategy adjustment.
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Increased reach and inclusivity by engaging groups, such as youth, who prefer conversational and digital-first communication formats.
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Delivered continuous, actionable insights across a broad geographic scope, improving responsiveness to changing conditions.
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Reduced traditional survey limitations around sample size and field administration constraints through scalable digital deployment.
Business Value:
This chatbot-enabled tracking solution enhances data timeliness, respondent engagement, and operational efficiency, empowering stakeholders to monitor progress continuously and optimize campaign effectiveness with agility.
